As part of a campaign for Dainese, Branding Records launched a mini site for Dainese's China market. Users can upload their own photos in the Dainese iconic gear and share their stories about their love of riding.

 

I was responsible for the UI design of the site and the project video. The UX needed to flow from users wanting to upload the photo, to being able to explore other people's photos and then to read more about our highlighted riders' stories. It was a great challenge to apply Dainese's high contrast aesthetic to a bi-lingual mini site.